Over the past few years, China has experienced economic prosperity and rapidly increasing wealth.  During the same period, the Western world faced deep recession and is only now beginning to recover.  Today China has an insatiable appetite for gold which looks likely to continue in an environment where domestic mine supply lags behind demand. According to the latest World Gold Council Analysis, Chinese demand for gold is set to double in tonnage terms within just ten years. Over the past 5 years the demand for gold has risen by and average of 13% per annum and there is significant untapped potential in the Chinese gold market.

The rational behind the belief that a doubling of demand comprises of a number of elements:

1. China’s need to diversify from USD assets without destroying the dollar as it holds 2.4 trillion in reserves
2. China’s intention to increase it’s gold reserves from its current 1.6%
3. Sustained GDP and subsequent wealth creating a higher saving rate
4. China’s gold consumption per capita is very low in comparison with other gold consuming nations
5. The growth in jewellery ownership is expected to take off in relation to the increase in spending power
6. Citizens are encourage to put a proportion of their savings into gold and similarly the Central Bank is looking to diversify
7. Gold demand is increasing as is production but according to WGC research reserves account for only 4% of known global gold mining reserves and could be exhausted in 6 years
8. Its is likely that demand will outpace domestic supply with subsequent impact on the global gold market

1. Diversification

One factor that the Peoples Bank of China (PBoC) will consider is the future performance of the US dollar. Over the last 12 months, the US dollar has depreciated against major currencies and has not fared well as a preserver of capital. China, along with Japan, are the biggest single holders of US Treasuries and will certainly not benefit in precipitating a US dollar crisis since this will further devalue their trillions of US dollars in reserves and adversely impact the purchasing power of the US consumer – their major export customer. PBoC has been purchasing local gold mine production and local refining of recycled gold in local currency. The PBoC prefers not to be seen switching out of the US dollar at this juncture when such a large proportion of China’s foreign exchange reserves are already in dollar-denominated assets. A withdrawal of such significant volumes out of the gold-hungry domestic market would also further increase the domestic supply-demand gap in the Chinese private sector and escalate the “snowball” effect in China. Hence, we would not be surprised to see the PBoC proceed on a gradual strategy ( see article on China’s strategy and dilemma) , if it decides to increase its allocation. The media has stated that China should allow its currency to appreciate against the US dollar this year. This, in turn, would be bearish for the US dollar and positive for real asset prices, such as gold, that are denominated in dollars.

2. Reserves

The State Council advisor Ji Xiaonan believes China should start investing in at least 1,000 tonnes of gold per annum for its official reserves. Mr Ji has been quoted in the Chinese media as suggesting that the nation’s gold reserves should reach 6,000 tonnes in the next three to five years and perhaps 10,000 tonnes in eight to 10 years. The adjustments could be motivated by the following reasons:

• Increasing gold as an essential component of PBoC’s book could help the country meet future requirements in terms of safety and diversification of the portfolio;
• Purchasing gold using reserves would allow PBoC to withdraw billions of Yuan now in circulation, decrease the proportion of its US$2.4tn foreign currency reserves held in US dollar-linked investments and ease pressure on the appreciation of the Yuan. If the PBoC were to rebalance its reserve portfolio back to its recent peak ratio of 2.2%, we estimate that the incremental demand from taking this action would amount to around 400 tonnes at today’s gold price. Even an increase of 10% on its current gold reserve holding would translate to approximately 100 tonnes.

3 GDP

The Chinese economy grew at an unexpectedly high growth rate of 8.7% in 2009, with GDP reaching 10.7% in the last quarter. The country also saw rapid growth in foreign direct investment, fixed asset investment, new loans and rising money supply Continuous improvements in living standards, higher savings rates amongst private individuals and rising income levels are expected to generate robust gold demand in China. The World Bank (WB) recently raised its China GDP growth forecast for 2010 from 9.0% to 9.5%33. WB said that Chinese trade and household consumption should continue to grow strongly as the stimulus is withdrawn. The ongoing structural shift in Chinese gold demand and supply, as well as the structural trends within the world’s second largest gold market potentially creates a brave new world for China’s gold industry.

3. Consumption per capita

Chinese consumers are catching up relative to the Western world in terms of gold ownership. This is because market liberalization tends to have a dramatic impact in a local market. In India, for example its gold consumption more than doubled from roughly 300-350 tonnes in the early 1990s to over 700 tonnes at the end of 2008. Chinese gold demand has increased by 106% from 2002 to an estimated 443 tonnes in 2009, or an average of 8% per annum during the same period and 13% pa over the last 5 years. Nevertheless, the country has one of the lowest gold consumption intensity rates compared to Western economies, and to countries with similar gold cultures. In 2009, per capita gold consumption in China was 0.33gm, up from 0.17gm in 2002. WGC estimates that total incremental demand based on 2009 consumption and IMF population forecasts, ranges from 1,000 tonnes at USA and Japanese per capita consumption levels to more, if Chinese consumption per capita were to rise to Taiwanese levels.

4. Jewellery

China’s gold jewellery market is unique; local consumers are well aware of gold’s benefit as a store of value. Gold jewellery (especially 24 carat gold jewellery which accounts for at least 80% of total gold jewellery demand in China) has always been regarded as an investment by the Chinese. However, in recent years, there has been a shift of demand into 18 carat jewellery with Italian inspired design, which has been a success in attracting younger, urban cosmopolitan consumers to gold jewellery. During the last ten years, China’s jewellery off-take has averaged 250 tonnes of gold per annum. In 2009, the country ranked second in the global gold jewellery market, behind India. found per capita consumption of 0.26gm in 2009 to be low. If gold jewellery were consumed in China at the same rate per capita as in India, Hong Kong or Saudi Arabia, annual Chinese demand could increase by at least 100 tonnes to as much as 4,000 tonnes in the jewellery sector alone. There is also a significant potential for growth in Chinese gold jewellery demand,

5. Investment

Net retail gold investment is still developing in China. Investors looking to protect their wealth, and institutional and retail investors looking to manage portfolio risk are increasingly turning to gold. PBoC is also playing an increasingly supportive role on the demand side. We believe the reasons why central banks such as the PBoC would want to own gold are the same as the reasons why investors would want to own gold –namely its diversification properties, insurance against unexpected events and gold’s ability to outperform during crises. If PBoC  decides to rebalance its books back to its recent peak gold holding ratio of 2.2% at Q4 2002, we estimate that the incremental demand would amount to a further 400 tonnes at the current gold price. The ratio is nevertheless a fraction of the other key economies such as the USA (70.4%) and Germany (66.1%).

During China’s Eleventh Five-Year Plan period (2006-2010), gold investment among private individuals in China has been developing rapidly as Chinese investors catch up with their foreign counterparts in terms of gold ownership. There is a growing interest among the Chinese in commodity investment, stimulated by a high savings ratio, but also because there are not enough domestic investment opportunities available to Chinese investors. Chinese consumers are high savers, having accumulated wealth since 1978 when the Chinese government shifted the burden of retirement income to individual households. The Asian currency crisis added additional impetus to this savings culture. One should not forget that less than nine years ago there were regulatory restrictions on gold trading, ownership and investment in China. In 2001, the Chinese central bank announced the abolition of China’s long-term government monopoly of gold. Over the last century, the deregulatory tide in economic governance has helped to reduce the number of barriers to gold ownership around the world. In some cases the results have been spectacular. For example during the 1990s in India, when the liberalisation process was in full swing, Indian gold demand more than doubled from around 300-350 tonnes in 1992-93, to over 700 tonnes at the end of 2008. Chinese net retail investment in gold has increased from 65.9 tonnes in 2008 to 80.5 tonnes in 2009 (up 22% year-on-year). We expect this level to rise further despite recent gold price performance. In the WGC’s Gold Demand Trends Report for the fourth quarter and full year 2009, it was highlighted that Chinese consumers continue to buy gold in a rising gold price environment. Investment in China in the form of gold coins and bar hoarding has shown a strong growth momentum in recent years, although this market still accounted for less than a third of total domestic gold demand in 2009. The amount of Chinese gold coins and bar hoarding holdings in private hands is much less than in countries such as India and Vietnam. Chinese consumers are currently in the process of accumulating them, which may suggest that they are less willing to sell back their holdings as the gold price rises, compared to consumers in other parts of the world.

6. Internal Supply

Chinese mine production has been driven by gold prices. Despite being the largest producer in 2009 at 314 tonnes, the Chinese gold industry is simply not responding fast enough to bring in new supply. During the period from 2006 to 2009, average annual gold mine output grew by 8% per annum in China. This is more than targeted growth rate of 5% set out in its Eleventh Five-Year Plan (2006-2010) and it is more than three years since China moved three of its larger gold mines into production. On a longer term basis, supply issues such as higher mine development costs, rising input costs and potential threats relating to supply disruption, tougher safety regulations and depleting ore bodies could put a much higher floor under the gold price than was previously the case. During the last decade, Chinese gold miners have boosted output by 84 percent, but the nation’s known reserves account for just 4 percent of the total global gold reserves. China may exhaust its domestic supply within 6 years

7. Demand

Demand from China’s two largest sectors (jewellery and investment) reached a combined total of 423 tonnes in 2009 but domestic mine supply contributed only 314 tonnes during the same year. Chinese gold demand has the potential to double from today’s levels within a decade. Assuming that long term gold demand growth is in line with the supply growth target of 5% per annum (as set out in the Eleventh Five Year Plan), China could experience strong demand for decades to come. Demand growth looks set to continue to outpace global and domestic production capacity. The limited range of gold reserves and resources forecasts may restrict new supply, especially if existing domestic production lags behind demand. This shortfall creates a “snowball” effect as China’s gold industry may not be able to catch up with the annual leap in domestic consumption. This would effectively extend the gold cycle in China.

Conclusion

Over the past few years, China has experienced economic prosperity and rapidly increasing wealth. The Chinese economy grew at an unexpectedly high growth rate of 8.7% in 2009, with GDP reaching 10.7% in the last quarter. The country also saw rapid growth in foreign direct investment, fixed asset investment, new loans and rising money supply. During the same period, the Western world faced deep recession and is only now beginning to recover. Continuous improvements in living standards, higher savings rates amongst private individuals and rising income levels are expected to generate robust gold demand in China. The World Bank (WB) recently raised its China GDP growth forecast for 2010 from 9.0% to 9.5%. The ongoing structural shift in Chinese gold demand and supply, as well as the structural trends within the world’s second largest gold market potentially creates a brave new world for China’s gold industry. Today China has an insatiable appetite for gold which looks likely to continue in an environment where domestic mine supply lags behind demand. Looking further ahead, WGC expects Chinese gold demand to double from today’s levels over the next decade. Jewellery and investment growth are expected to be the chief drivers of this demand. The motives that drive demand in those sectors can differ: Jewellery is cyclical, and investment demand has both a cyclical and counter-cyclical element to it. There is a strong growth opportunity in the gold jewellery market given the very low per capita consumption of gold jewellery in China, which has almost doubled since the deregulation of the market. The recent financial crisis has also increased caution in Asia and made Asian investors aware of the need for a hedge against the possibility of further weakening in the US dollar, to which they are heavily exposed. Gold’s dollar hedging properties make it both appropriate and ideal for this purpose.

With ongoing uncertainties surrounding the economic recovery, currency and inflation, the search for alternative international asset choices for both investors and the central bank should clearly involve consideration of gold. The real value of gold for investors lies in the reliable diversification it provides and to consistently  deliver a lower average volatility than most mainstream assets and commodities.

Gold can be seen as an insurance policy, as an effective hedge and gives investors the confidence to manage unknown risk. Its value holds in good times and bad and show resilience during extreme conditions. Gold as an asset class has performed impressively for nearly a decade, both in China and internationally. Today, the combination of a healthy outlook for gold demand and its relatively inelastic supply creates a bright future for gold.

WGC report summarised by Maurice Hall

Tags: China, DOLLAR, Gold, Investment, Mining

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